Essential Marketing Tech for Small to Mid-Size Retail Organizations

Essential Marketing Technology for Today’s Retail Businesses

 

Software benefits
Software benefits

In today’s fast-paced world, retail businesses have a lot to contend with in order to both serve customers and let the world know about their offerings. It is nice to know that there are some tools out there that can greatly aid you in your efforts to reach your market.

Here are some of the latest, useful pieces of technology for your retail business:

online payment
online payment

PayPal Pay in Store:

While more of a pay solution that brings you in front of a larger market, it still is worth looking into as more and more of your customers want to pay with their smartphones and not their wallets.

When you sign up with PayPal, it allows customers to check in with your store and order and pay for products that you advertise online before they even reach your store, making it as easy as them showing up to pick up their order in some cases.

Email Communication
Email Communication

 

MailChimp:

If you want to build a guest list or a customer list, this is definitely the service for you. It integrates into your website and allows you to ask or require customers to sign up to be on your mailing list.

If your products are unique, MailChimp is surprisingly effective at building a list of core customers that you can manage and contact with promotions and newsletters in the future. The nice thing about MailChimp is that it allows you to get started without paying so that you can find out how well it works for your retail store.

Website template
Website template

 

WordPress:

For a free piece of software, WordPress is one of the most evolved marketing tools ever developed. Many large newspapers trust their operations to run on it and several very large corporations use it for marketing communications as well. As a tool, it provides a website framework in the form of a blog or communications site that is easily customized.

One of the real powers of WordPress, however, is the large number of free plugins available to extend and bridge your website data so that you can use it in different programs. A good example of this is the social media plugins that allow you to post your blog simultaneously to Facebook and other social media sites.

Social media
Social media

 

Social Media Aggregation:

Several new businesses have sprung up that concierge your social media presence so that you do not have to spend hours updating each social media site that your retail establishment is on. For those who would like to keep their presence consistent without paying for one of those services, there are a variety of startups that broadcast your updates to several different social media sites at the same time.

A nice concept:

One post, many receivers, not that much time spent on updates. Although Hootsuite is an early leader in this field, you should also check out Buffer if you want precise schedules for your updates and SocialOomph if you want to manage subsequent individual communications with the audience that you have gathered.

Retargeting software
Retargeting software

 

Online Ad Software:

At a certain point, your retail store will probably want to at least test the waters beyond just gathering a core group of customers with your own site. One way to do this is to use social media or search engine advertising to target your audience and make them aware of your products by placing an advertisement.

On the social media front, Facebook advertising is hard to beat due to the level of granularity that they offer advertisers when it comes to targeting their market. For search engines, Google and Bing also provide both detailed targeting and statistics so that each campaign that you run will offer no surprises.

Online marketing
Online marketing

 

Overall, the cost of starting marketing efforts for your retail business is very reasonable. As your efforts prove themselves in the marketplace, each type of tool listed offers options that ease your transition into full-fledged pay schemes that will reap additional benefits for your firm. Have ideas on this topic? Please visit our Scoop.It page and post your comments other resources to discuss this further.

Thanks go out to Tracksmart.com for providing this small business content.
Let’s take a second and focus on YOUR business. How would you handle issues like chronic absenteeism and excessive tardiness in your office? Would you use time and attendance tracking software? Would you go looking for ideas from an HR blog or consult a peer for what their recommendations are? Some of our our readers mention they have begun using online time clock software to handle the tracking of their staff’s time tracking in-house and remotely when in the field. So, we’re trying to get an understanding of how the market is handling these issues in today’s business landscape. Insert a comment below this article and let us know your ideas for a solution.

Leave a Comment